A wave of youth
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If it’s practically certain that Lipdub has already attracted thousands of people from ages 25 to 40, this does not mean that it’s less interesting or intriguing for others. Creating a Lipdub Generation Y is a way of putting yourself back in the mood of the day in a light-hearted moment of fun. The finished film therefore provides your company with a young and eccentric image.
As you can notice by watching the Lipdub created for the company Tape à l’Oeil, each member took part in its creation. Both the young and the not so young found their place.
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Fun, fun and even more fun.
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During the realization of a Lipdub Generation Y, the one thing to remember is “fun.” It has to be considered like a game, a moment of pure pleasure where each individual has the time to unwind. If the Lipdub Generation Y will be remembered for it’s light-hearted nature, this does not detract from the serious and useful nature of the task.
The Lipdub created by IHECS reflects perfectly the sense of fun that followed during its entire creation.
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Attract youngsters.
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Lipdub Generation Y has become, in a short space of time, the ideal solution to recruit young talent. It’s an original and efficient way of offering employment. You present yourself as a modern company that corresponds perfectly to the expectations of the new generations. Other than the Lipdub’s capability to promote your company externally, Lipdub Generation Y can also be diffused internally during special events.
Logica France created 4 Lipdubs to help young graduated discover their company. Essentially, it helps you have a recruitment drive wrapped in modern trappings.
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This formula allows you to add freshness and vitality to your company. Offering your employees the chance to participate in a modern and entertaining activity is a great way of revitalizing them. On the other hand, it is also a great way to promote your company to younger generations.
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