Lipdub Blog

Martinez Hotel Lipdub

Prestigious hotel located in Cannes, Martinez Hotel decided to edit a lipdub to celebrate its 80th anniversary. The video going around the buzzosphère, it was difficult for our Lipdub Team to don’t talk about it.

Use a lipdub to celebrate a company anniversary is an excellent idea. Martinez Hotel, like many others, has decided to put this event on video and music.
Although employees seem happy to take part in this activity of communication, lipdub misses some of its basic principles … even its objectives.
First, and although there are no rules in this area, it is generally agreed that lipdub is a one shot sequence or close up. Here, we are far from these rules. It is a succession of plans that have no links between them. And although this construction is expected to facilitate the work of the teams, many imperfections reflected: unsightly connections approximated lipping, unconvincing segues …

To believe the reactions on the net, this lipdub is out of the loop. In our opinion, the Martinez Hotel had a great experience even if their Lipdub could have been bolder and more serious. Perhaps using an agency specialized in the creation and organization of lipdub ?

The Martinez Hotel in 2 words :

Situated on La Croisette, the Martinez Hotel is a prestigious institution which opened its doors on February 17, 1929. Today, Martinez belongs to the Concorde Hotels & Resorts and hosts the biggest stars of the world at the Cannes Film Festival for example. A prestigious place offering a lipdub which is considerably less.